Enviro Activists Use Ethics To Drive Powerful PR Strategies

First of Two Parts

Last month, energy company Con Edison became the latest to join the conga line of corporate powerhouses - American Airlines, Coca-Cola, GM, Sunoco and Nike among them - to
publicly endorse the "CERES Principles," a ten-point code of corporate environmental conduct forged by the Coalition for Environmentally Responsible Economies. This is one of
several new doctrines philosophically germinated from the well-known "Sullivan Principles," which, in the 1970s, offered human rights guidance to multinational corporations
entering the business environment in apartheid-era South Africa.