Employee Straight Talk is Top Priority in Merger Communications

For proof that PR has stepped up its strategic role in the new economy, look no further than the 2,000+ mergers announced in the first quarter of 2000 (worth $455 billion,
according to Mergerstat.com). Communication is the glue that holds corporate marriages together. But it's seldom a blissful pronouncement. If your company is about to join the
growing ranks of the merger-maligned, realize that the role of the communications team is not to avoid a crisis. It's to manage one.