Employee Relations

Winner: DHL Corporate Communications

Campaign: DHL Delivers Brand Promise Via Internal

Campaign "I'm On It"

The Mission:

Widely known for being one of the two main global packing and delivery service providers, DHL wanted to take its brand name to the next level by initiating a cultural

transformation from the inside out. The resulting "I'm On It" campaign, spearheaded by Jessica Merz and Kelly Keogh, would strengthen DHL's brand promise by imploring employees

to take ownership of issues to achieve higher service levels.