Although journalists are becoming more receptive to email pitches, the Web still plays second fiddle to other pitch methods. Recent studies track how reporters and editors prefer to be contacted in various media organizations:
Broadcast Newsrooms
1. Fax
2. Email
3. AP Express
Source: News/Broadcast Network
Newspapers
1. In-person
2. Email
3. Telephone
Source: The Media in Cyberspace Study
Magazines
1. Telephone
2. Email
3. In-person Contact
Source: The Media in Cyberspace Study