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 Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity With shrinkflation, the practice of corporations downsizing their products to maintain price levels, dominating consumer conversations, corporate communicators need to preempt any adverse public response taken against their brand following plans to reduce product size. Our author offers ways to mitigate the loss of consumer trust. READ FULL STORY |
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PR Roundup: DOJ's Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways Our latest PR Roundup features communications takeaways from the DOJ's lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press. READ FULL STORY |
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How a Content Support Team Improves Productivity and Company Culture A specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team. READ FULL STORY |
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