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March 17, 2023
PR Roundup: Pitching Rebounds, Ford's Ode to Women, Mercyhurst Deflects
Ford celebrated Women’s History Month with a clever messaging package, and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.
Why Thought Leadership is Key for Impact Companies
Driven by a commitment to deliver social and environmental benefits, impact companies often have complex technologies or business models that directly challenge received wisdom.
Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis
When reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent. Our author provides steps SVB should have taken to communicate
PRNEWS Announces Winners of 2023 Nonprofit Awards
PRNEWS today announced the winners of its 2023 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.
How PR Can Lead by Example to Promote Workplace Wellness for Mental Health
The topic of mental health transcends politics…and how it should be addressed needs to be normalized.
How Your Brand's Digital Accessibility Can Impact its Reputation
In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand's digital accessibility can impact its reputation.
How to Level with Clients in Crisis
Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.
How Boston's TD Garden Fits into a Bank's Corporate Narrative
In addition to extending naming rights to Boston's Garden, TD Bank has committed more than $15 million in community programming. PRNEWS recently spoke to John Pluhowski, Chief Communications Officer for Corporate & Public Affairs at TD Bank, about the deal and how it fits into the bank's larger corporate narrative.
Around the Web:

With Bans on the Horizon, It’s Time for Brands to Picture Life After TikTok
As the West’s suspicion of the app heightens, advertisers will have to decide if their new favorite media channel is worth the risk.

Roblox Will Ban All Advertising Aimed at Children Under 13 With New Standards
Roblox has said in the past that around half of its 58.5-million-strong user base is under the age of 13, which has presented special challenges for creating ad experiences that are gated by age.

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