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 Measuring PR and Comms Success With Customized Client-Aligned KPIs PR and comms are almost never about a single point in the funnel. That’s where a set of customized KPIs come into play. Our author looks at how to develop them, emphasizing that the key is to align them with business marketing goals. READ FULL STORY |
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AI and Communications Analytics: A Match Made in Heaven Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. READ FULL STORY |
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Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators Communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management. READ FULL STORY |
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