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 The Evolution of PR Measurement According to PRNEWS' Agency Elite Top 100 When fielding applications for the 2024 Agency Elite Top 100, we tasked agencies with envisioning the future of the PR and comms industry. Measurement strategies, tactics and tools repeatedly surfaces as evolving trends. READ FULL STORY |
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Q&A With IPR Measurement Commission: Top Issues on the Minds of Members The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 this February. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IPR, to identify and discuss the most pressing issues on the minds of the organization’s members. READ FULL STORY |
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Explainer: Barcelona Principles Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication's value. READ FULL STORY |
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