Dear Readers,
Happy New Year! We hope 2003 will bring you success and
prosperity - and we want to help you meet those goals. This year PR
NEWS officially launches several new tools and features designed to
help you maximize your PR:
Archive Access - PR NEWS subscribers now have unlimited access
to our archives online. As a paid subscriber, you can search on
particular topics or articles from 1996 to present. (You'll need
your PR NEWS account number for entrée; if you don't have
that handy, please email [email protected].)
New Columns - PR NEWS will bring you more advice straight from
the experts with a PR and litigation column from Richard Levick (PR
NEWS 2002 Agency Professional of the Year), and a column on social
responsibility designed to help you win trust from all your
communities.
Media Board - Our new group of journalists from all areas of
media will answer your questions in a monthly feature that will
provide insight straight from the media's mouth.
Other New Features - Media Metrics will provide key statistics
and data on a wide variety of media outlets from leading sources;
Tipsheet will offer you strategic advice - in easy clip-and-keep
form - from leading PR industry sources on a broad spectrum of
topics; Trends & Tactics will take a look at the latest trends
in the industry and give you immediate, tactical advice on how to
use those trends to your advantage; and Measurement Matters will
provide best practices in PR accountability.
Webinars - We'll continue our series of Webinars with four
must-attend events in 2003, starting with our Measurement Webinar
in April.
Awards - Look for information throughout the year on the
Platinum PR Awards, The Social Responsibility Awards, 15 to Watch
and PR Professionals of the Year.
Please contact me at any time with questions or suggestions.
- Peggy Stuntz, Editor, PR NEWS, [email protected] or
301/354-1762