Your Guide To Upcoming Special Issues & Features
Computer User
Editorial:
The November 1999 issue will feature a story on Return on Investment (ROI) for the small to mid-size business. The article will discuss how to calculate ROI, which is an art, not a science. The article will discuss the various methods and will include expert views on the varied methods. The writer will provide some examples and apply the various methods; for example, they will discuss items like the decision to upgrade 10 office PCs from a 166 mghz machine to a 500 mghz and discuss how long it would take to pay for themselves. They are interested in hearing from companies that have office hardware geared at small to mid-size office.
Deadline: early August
Background: Approximately 50,000 readers
Contact: Dan Heilman, Managing Editor, is writing this story. Letter is always the best way to contact them and fax is the desirable method. If there is a time crunch, e-mail is preferred after mail. There is a small editorial staff, and the "no hounding" rule applies. You must contact the writer for stories three months prior to any story theme. Dan Heilman, Computer User, 220 South 6th Street, Suite 500, Minneapolis, MN 55402. Phone (612) 339-7571, Fax: 612/339-5806 e-mail: [email protected].
Essence Magazine
Editorial:
The January 2000 issue will feature a segment on increasing energy through fitness and diet that should apply to African American women and their families. In addition to covering conventional fitness and health tips, this article will also review information on the benefits of herbs, yoga, message and studies and research on alternative approaches to improving health. This is not a place for new drug announcements, however, if there is a drug that's had positive results or has been created specifically for the African American community, that would be reviewed.
Background: This is a magazine written for African American women and their families. The primary audience is black women between the ages 18 and 24. Fifty-three percent of the readers are women who are heads of households, 53 percent of the readers have graduated college and more than 56 percent make more than $40,000 annually.
Deadline: July 30 is recommended, but hot news released up to Aug. 30 would be considered. The average story lead time for Essence magazine is six months.
Contact: Senior Health Editor Ziba Kasheef (pronounced Zeeba Cash-F). Story ideas should be submitted in writing and a short call afterward is appropriate. Ziba is very busy, getting almost 50 phone calls a day regarding story ideas. Her big pet peeve is people that call and pitch a long-winded story. Ziba generally likes to cover reader-specific issues, such as high blood pressure, asthma and illnesses more common in the black community.
Women's issues like PMS, menopause and fitness issues are also appropriate. Ziba has an interest in information on alternative approaches to health and studies that relate to heath in the black community. Mail: Ziba Kasheef, Essence Magazine, 1500 Broadway, 6th Floor, New York, NY 10036, Phone: 212/642-0731, Fax 212/921-5173.
GPS World
Editorial:
The November 1999 issue will focus is on GPS use for timing/time synchronization in telecommunications, utilities, and related systems. News and application articles (case studies) written by end users describing their use of the Global Positioning System and other technologies to solve practical, real-world problems are of key interest. The magazine is always interested in stories that show a new or state-of-the-art application of GPS in any field.
Deadline: Sept. 15.
Background: GPS users and equipment acquisition influentials in transportation, engineering, surveying, mapping, defense, agriculture, natural resources and related fields. There are approximately 42,000 readers including 35,000 domestic qualified and BPA audited, and about 6,000 non-U.S.
Contact: Scottie Barnes, Managing Editor, GPS World, 859 Willamette St., Eugene, OR 97401, Phone: 541/984-5237, 541/344-3514, e-mail: [email protected], http://www.gpsworld.com. GPS World only accepts material that would be published for the first time exclusively in its pages.
Health Magazine
Editorial:
The January/February issue is slated to feature a segment on mid-life depression. Information on research, treatments - alternative or other as well as proactive ways to battle mid-life depression including therapy recommendations are welcome. Additional features on stress & menopause, fitness for the new year and spirituality and health are also pencilled in for the first issue of the new year.
Background: This magazine is read by the college-educated 30+. There are more than a million readers.
Contact: Tiffinie McEntire is the Assistant to the Editor. Submit all information to Tiffinie by Aug. 13, 1999. The magazine runs on at least a three month advance for editorial. Your best bet is to work through Tiffinie to ensure that any story idea is routed to the appropriate editor or writer. Most of the editors don't even check their mailboxes because they are inundated with news stories that are of no interest to them.
Tiffinie recommends that you mail in your information, and knows that most of the editors will pick up the "visually stimulating" packages first. Tiffinie routes everything she gets to the appropriate editor and is very friendly and helpful.
To reach Tiffinie McEntire, please send all mail materials to Health Magazine, Time Inc., 2 Embarcadero Center, Suite 600, San Francisco, CA 94111-3823. Phone: 415/248-2700, Fax her at 415/248-2779.
Retail System Reseller
Editorial:
The December 1999 issue is the 6th Annual Sourcebook edition that lists technology products and services sold through the retail channel. Any company that sells through retail should contact the managing editor to ensure your products and services are included in this guide. The four categories covered are hardware, software, vendors and distributors. To get more information on the Sourcebook, visit their Web site at http://www.retailsystemreseller.com.
Deadline: Submit profiles by Aug. 13.
Background: There are around 15,000 readers that are comprised of people that sell through the retail channel.
Contact: If you want to be included in the Sourcebook, contact Kathleen Carson, Managing Editor. Please send your name, company, address and a brief description of your products and services to her and a form to be included will be sent to you. The preferred method of contact is e-mail.
Contact Kathleen at [email protected]. The mail address is Retail System Reseller, 10 West Hanover Avenue, Suite 107, Randolph, NJ 07869-4215. Phone 973/895-3300 ext. 243. Fax 973/895-0363 or 973/895-7711.
Content for this new feature is supplied by Capitol Hill Software. This information is from the CHS National Media Database, a comprehensive electronic data file containing key contact, address, preferred method of contact, pitching profiles and editorial calendars for media outlets across the U.S. For more information on our PRoffice software and the National Media Database, call 800/345- 5572.