Your Guide To Upcoming Special Issues & Features
Computer Technology Review
Editorial: A Year in Review for Disc Storage. Review of technology that has emerged during 1999 in storage.
Deadline: Nov. 5
Background: The 75,000 readers are made up of systems integrators, Original Equipment Manufactures (OEMs) and in-house integrators. Computer Technology Review is a monthly tabloid, which is complemented by Storage, Inc., a quarterly magazine
Contact: Katherine Diaz, Assistant Editor, Computer Technology Review, 420 Camden Drive, Beverly Hills, CA 90210-4507. Phone: 310/276-9500 ext. 33; fax: 310/246-1405; email: [email protected]. Preferered method of contact is phone, email, letter and fax in that order. Don't bother to send stories if they are not technology-related and please don't nag.
Imaging Magazine
Editorial: Trends and Outlook for the Year 2000 for imaging technology. What do experts think will happen in the computer field concerning imaging products and technology?
Deadline: Nov. 14. This will appear in the January 2000 issue.
Background: This monthly trade magazine reaches 90,000 readers with a focus on stories covering cutting-edge electronic document technology, portal technology, e-commerce, Internet, storage of data and software. Each issue contains product descriptions, benefits, costs and comparisons to like technologies to educate imaging users, dealers and buyers of imaging products and services.
Contact: A true technology buff, Penny Lunt, Managing Editor, prefers emailed news stories (pennylunt@imaging magazine.com) with fax as a runner up (Fax: 212/691-1151. Lunt specifically stated that she does not want phone or mailed news releases, but here's the rest of her contact information, just in case: Imaging Magazine, Miller Freeman Publishing, 12 West 21st Street, New York, NY 10010-6902. Web: www.imagingmagazine.com; phone: 212/691-8215. Don't call about every single release because there are just too many (and you will drive her crazy!).
Industrial Purchasing Agent
Editorial: New Products. Description of how new products work, prices and information on how to acquire the product via it's distributor.
Deadline: Early November for January 2000 coverage.
Background: 28,000 purchasing agents of the largest manufacturing plants in the United States and abroad (those with 100 employees or more in the S.I.C.s of 19-39.)
Contact: Pearl Shaine, Editor, Industrial Purchasing Agent, 21 Russell Woods, Great Neck, NY 11021. Phone: 576/487-0990; fax: 576/487-0809; Web: www.pubforind.com. Please send descriptive information and a photo of the product. Since photos are preferred, letter is the best way to reach Shaine, Phone is the only other convenient method of reaching the editorial staff.
Medical alley
Editorial: Health Care Industry Trends. What kinds of new technology will influence the healthcare industry?
Deadline: Nov. 10
Background: Founded in 1984, Medical Alley is a Minneapolis-based trade association dedicated to serve as a collaborative forum that promotes an environment to enhance innovation in healthcare. The 1,200 readers are medical product manufacturers, healthcare providers, health plans and HMOs plus other related industry readers primarily based in Minnesota.
Contact: Bill Lenmark, Managing Editor, Medical Alley, 1500 Utica Avenue South, Suite 725, Minneapolis, MN 55416-5307. Lenmark prefers email (blenmark@ medicalalley.org) delivery of news best. Phone: 612/542-3077; fax: 612/542-3088. Take the time to visit the Web site to familiarize yourself with the publication before contacting: www.medicalalley.org.
Your Office
Editorial: Do-It Yourself Market Research. Information on how small businesses can do market research to reach customer base as well as existing clients on their own or with very little help from a consulting firm.
Deadline: Dec. 1. Standard three-month lead time for this bimonthly publication.
Background: Bimonthly magazine focused on small businesses in Canada with 340,000 readers, 300,000 in English, balance in French.
Contact: Andrea Scott, Editor-in-Chief, Your Office, 135 Queens Plate Drive, Suite 525. Toronto, Ontario M9W 6V1 Canada. Phone: 416/740-1363; fax: 714/740-1981; email: [email protected]; Web: www.youroffice.ca. Send email news first if you can; faxed and snail mail are next choices. Only call if you have gotten interest on your news item. Scott likes stories on different aspects of business stories, from e-commerce to efficiency of computers to competing in today's market. Also check out the editorial calendar for other stories of interest.
Content for this feature is supplied by VOCUS (formerly Capitol Hill Software). The information is pulled from the firm's National Media Database, a comprehensive electronic data file containing key contacts, addresses, preferred methods of contact, pitching profiles and editorial calendars for media outlets across the U.S. For more information on VOCUS' PR office software and the National Media Database, call 800/345-5572.