Edelman Plants Flag in Middle East

The PR giant last week launched a major expansion into the
Middle East, signing an exclusive affiliate agreement with ASDA'A
Public Relations, one of the region's top PR firms. ASDA'A, which
specializes in corporate affairs, consumer marketing, healthcare,
technology and public affairs, has 10 offices across the Mideast,
including Iran, Lebanon, Saudi Arabia, Syria and Turkey. The
offices are coordinated from a regional hub in Dubai in the United
Arab Emirates. ASDA'A recently severed its 10-year affiliate
relationship with Burson-Marsteller before signing on with