E-Mails Should Spark — Not Supplant — Relationships

When New York Governor George Pataki recently pledged $1 million
in state funding to Mercy College in the Bronx, Jon Lieb started to
whip up a press release. Lieb, managing director of independent PR
firm Thirty Ink Media & Marketing, who is Mercy College's PR
representative, sent the release to a select number of New York
media outlets.