Some people will go to great lengths to get competitive information - namely Dumpster diving. "Going through the trash is more common than people realize, not to mention legal"
says Beth Page, a VP at Lovell Communications in Nashville, Tenn. She cautions that PR firms can still be held in violation of confidentiality agreements even when no one squeals.
All it takes is one unscrupulous soul making off with a document found in the trash. Which is reason enough, Page suggests, to shred anything and everything that's remotely
proprietary. (Beth Page, Lovell Communications, 615/297-7766.)
Dumpster-Diving: NOT an Olympic Event
