â–¶ The Dream Teen: Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study. The findings include:
• 87% of teen influencers shared their opinions about the products they had bought.
• 52% placed the greatest amount of trust in the recommendations of their friends.
• Many teen influencers send as many as 3,000 text messages a month, but only 16% used location-based properties like Foursquare and Gowalla. PRN
Source: MyYearbook/Ketchum