Don Varela
Lead Strategist, Social Media
Navy Federal Credit Union

Don Varela is responsible for Navy Federal Credit Union’s corporate social media communications and marketing strategy. He develops, implements and evaluates corporate-wide social media marketing campaigns and works closely with Navy Federal’s advertising agency and our business partners like Facebook. Don is currently leading a significant redesign of Navy Federal’s YouTube presence and video assets.

Don spearheaded campaigns in 2012 that acquired record-breaking acquisition in products and membership, and a 1,400% increase in fan growth in Facebook.
He serves as the lead community manager of all social media channels for Navy Federal.