SVP, Digital & Social Media Research
Don Bartholomew is a 20-year senior communications veteran who has worked for and with significant consumer and B2B brands across product marketing, marketing communications, advertising, public relations and research and measurement. His specialties include social media research and measurement, public relations evaluation and measurement, return on investment and brand tracking studies.
Don has counseled and completed research and measurement projects for numerous companies including BMW, Gatorade, Michelin, Johnson Controls, AT&T, Novartis, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Olympic Paint, Bayer, Eli Lilly, Medtronic, Women’s Tennis Association, Pioneer, ConAgra, Corn Refiners Association, Abbott and RadioShack.
Don is a member of the Measurement Commission of the Institute for Public Relations, and serves as Vice Chair of AMEC’s Social Media Measurement Group. He was 2011 PR Analyst of the Year Runner-up (PR News). Don is a frequent speaker on public relations and social media measurement and ROI. Recent speaking engagements include PRSA Barcelona Principles webinar series, PR News’ Measurement Conference, BlogWorld Expo, North American Summit on Public Relations Measurement, Best Practices in Corporate Communications, Business Marketing Association, PRSA, PRSSA, Austin Software Council, the American Gas Association, The Branding Institute and the University of Texas.