Do You Have A Risk Communications Plan?

WASHINGTON, D.C.-A panel of three experts from the International Public Relations Exchange (IPREX) team tackled the importance of having a risk communication plan in place before a crisis hits, during a live broadcast taping here at the Reuters Building last week. Sponsored by the Southern Gas Association, the program called "Risk Communication: The Challenge of the 1990s, The Requirement of Year 2000," highlighted mock examples of community catastrophes, such as an airline accident involving several fatalities and angry community backlash to a new gas line site that would put any corporate communications plan to the test.