Do Good, But Do it Well

As socially conscious consumers continue to put their wallets and hearts in alignment, the corporations enjoying the best reputations are those that pair their business goals
with philanthropic pursuits (PRN, Jan. 17). Those same corporations also are enjoying healthy financial returns, according to a report issued by Boston College's Center
for Corporate Community Relations . "Socially screened funds are growing at more than twice the rate of the rest of the market,"the report states.