Divvying Up Dollars

A study by the Council of PR Firms indicates which agency practice areas are claiming the biggest share of client dollars. Consumer marketing services garner the biggest pie
slice with $671 million, followed by corporate communications services with $525 million. B-to-B marketing claimed $525 million, followed by public affairs ($317 million),
community relations ($118 million) and crisis communications ($98 million). Employee communications (the quintessential internal discipline) came in lowest among services
designated for agency counsel, with $60 million. The leading agencies (per revenues, in millions:)