Divestiture Communications: Making the Best of a Bad Situation

While many corporate PR departments have crisis communications plans on file, one situation that often leaves them scrambling and unprepared is when a company decides to divest
itself of a unit that doesn't fit into its long-term strategy. Given the onset of economic sluggishness in the U.S. and Canada, downsizing is a scenario many corporate
communicators may be facing in the year ahead.