Diversity: Reaching For The (Latino) Rainbow

The melting-pot theory behind American culture does not translate into the PR profession's vernacular, but it's time to acknowledge the country's changing complexion. According
to the cover story in DiversityInc's September issue, "Generation N: The Latino Market Sweet Spot - Focus on an Untapped Market," the 21st century finds second-generation
Latinos playing a seductive role in the marcom field, but they require senior PR execs to rewrite the courtship rules.