A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been
More and more business leaders are coming to terms with the fact that—in the age of multi-channel, social communication—they require public relations professionals to help them better understand important information and trends created by open digital conversation.
As the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits.
The Internet Still Doesn’t Apply For 15% of Americans; Rapid-fire Changes In Marketing Causing Digital Distress
Maybe we’re not all addicted to the Web, after all.
PR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW on behalf of PR News.
In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and
In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media