Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR
Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.
Study: Data-Driven Marketing Delivers Global Value; CEO’s Lack of Coaching Presents Opportunity for PR Pros
A majority of marketers (78%) are feeling pressure to become more data-driven. Nearly two-thirds of CEOs do not seek professional counsel.
Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues
The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.
Women dominate the PR industry everywhere but the executive level. However, a lack of women in the C-Suite is a problem not isolated to the communication field.
There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.