Public Divided on WikiLeaks’ Document Dump

January 10th, 2011 by

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.

Investing in Wellness Programs: Measurement Is Lacking

January 10th, 2011 by

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs.

Want to Dig Deeper Into SEO? Follow the Experts

January 10th, 2011 by

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track.

Internet Usage Linked to Household Income

January 3rd, 2011 by

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.

Customer Service Slow to Adopt Social Media Strategies

January 3rd, 2011 by

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.

Savvy Consumers Question ‘All-Natural’ Product Labels

January 3rd, 2011 by

Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products.

Corporate America Failing to Meet Public’s Expectations

January 3rd, 2011 by

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.

PR News Readers Weigh In on Best/Worst PR Moves of 2010

December 28th, 2010 by

A Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out.

PR Job Outlook Positive in Q1 of 2011

December 13th, 2010 by

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.

Female Millennials: $$ Not the Big Prize

December 6th, 2010 by

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.