Research

PR News Launches Salary Survey

January 24th, 2011 by

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16.

Frequent Web Users More Likely to Volunteer—and Go to Church

January 24th, 2011 by

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.

Corporate Trainers Have Social Media Reservations

January 24th, 2011 by

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

Journalists Open to Pitches Via Twitter

January 19th, 2011 by

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

Good Customer Service Proves Elusive

January 18th, 2011 by

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.

Celebrity Spokespeople Yield Negative Ad Scores

January 18th, 2011 by

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.

Americans’ Optimism on Economy Increases

January 18th, 2011 by

Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?

Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

January 10th, 2011 by

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their Plight

January 10th, 2011 by

Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide.  Image courtesy of the… Continued

Students Resist Marketing Tactics on Social Media

January 10th, 2011 by

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.