Research

Online Shoppers Covet Customer Service, Reputation

February 7th, 2011 by

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.

Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

February 7th, 2011 by

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued

Charting the Industry: Expert Insight Drives Agency Media Efforts

February 7th, 2011 by

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.

Communicators Relying More on Digital Outsourcing

January 31st, 2011 by

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.

CEOs Hitting the Trail for Top-Tier Events

January 31st, 2011 by

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.

Small Businesses Have Big Plans for Marketing in 2011

January 31st, 2011 by

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.

Charting the Industry: Banks Need Customer-Focused Messaging

January 31st, 2011 by

As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers.

Midterm Elections Boost Political Engagement via Social Media

January 31st, 2011 by

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.

Data Point: The Top Corporate Citizens and Their Presence on Facebook

January 24th, 2011 by

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

PR News Launches Salary Survey

January 24th, 2011 by

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16.