Research

Newspaper Web Sites Attract Billions of Views Online Each Month

February 14th, 2011 by

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.

Online Shoppers Covet Customer Service, Reputation

February 7th, 2011 by

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.

Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

February 7th, 2011 by

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued

Charting the Industry: Expert Insight Drives Agency Media Efforts

February 7th, 2011 by

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.

Social Media Not All Good All the Time

February 7th, 2011 by

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.

Midterm Elections Boost Political Engagement via Social Media

January 31st, 2011 by

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.

Communicators Relying More on Digital Outsourcing

January 31st, 2011 by

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.

CEOs Hitting the Trail for Top-Tier Events

January 31st, 2011 by

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.

Small Businesses Have Big Plans for Marketing in 2011

January 31st, 2011 by

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.

Charting the Industry: Banks Need Customer-Focused Messaging

January 31st, 2011 by

As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers.