Research

Big Brands Underuse Facebook, Local Merchants Signing On

February 28th, 2011 by

Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.

U.S. Companies Missing Opportunities to Build Loyalty With Latinos

February 28th, 2011 by

More than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to their communities.

CMOs Take Optimistic View of the Economy

February 22nd, 2011 by

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.

More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment

February 22nd, 2011 by

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.

Site Registration a Deterrent to Return Visits

February 14th, 2011 by

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it.

Newspaper Web Sites Attract Billions of Views Online Each Month

February 14th, 2011 by

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.

Social Media Not All Good All the Time

February 7th, 2011 by

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.

Online Shoppers Covet Customer Service, Reputation

February 7th, 2011 by

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.

Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

February 7th, 2011 by

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued

Charting the Industry: Expert Insight Drives Agency Media Efforts

February 7th, 2011 by

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.