Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.
Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.