Research

Top Performing Charities Outpace For-Profits in Blogging & Social Media

March 21st, 2011 by

Forbes’ top 200 charities rely on social media to deliver their messages significantly more than Fortune 500 and Inc. 500 companies. Charities that maintain blogs are also likely to have presences across other social media platforms and use video to deliver their messages.

Disgruntled Consumers Speak Out Online

March 21st, 2011 by

Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends.

Consumer Loyalty Programs Miss Mark 

March 21st, 2011 by

The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all.

Social Networking Fastest-Growing Mobile Content Category

March 15th, 2011 by

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.

Corporate Success Linked to Smaller, More Diverse Boards

March 15th, 2011 by

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.

Hoop Fans Add Social Media to Madness

March 15th, 2011 by

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.

Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens

March 14th, 2011 by

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.

Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing

March 14th, 2011 by

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from… Continued

Charting the Industry: Ad Agencies Say PR Is Better at Social Media

March 14th, 2011 by

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

Setting PR Objectives: Forget About Complexities and Dive Right In

March 7th, 2011 by

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.