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Charting the Industry: Ad Agencies Say PR Is Better at Social Media

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

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Setting PR Objectives: Forget About Complexities and Dive Right In

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.

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PR News Survey: How Do You Define ‘Influencer’?

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.

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U.S. Companies Missing Opportunities to Build Loyalty With Latinos

More than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to their communities.

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Big Brands Underuse Facebook, Local Merchants Signing On

Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.

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CMOs Take Optimistic View of the Economy

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.

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More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.

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Site Registration a Deterrent to Return Visits

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it.

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Newspaper Web Sites Attract Billions of Views Online Each Month

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.

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Social Media Not All Good All the Time

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.

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