Research

Video Explodes on Media Sites

May 9th, 2011 by

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.

Social Media Monitoring and Disciplining Soars

May 9th, 2011 by

An increasing number of companies are monitoring the social media use of employees, and, in many cases, taking disciplinary actions despite having no formal policy in place.

PR News Poll: Obama the Most Desired Facebook ‘Like’

May 9th, 2011 by

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth.

Charting the Industry: Social Media: Time is Not on Your Side

May 9th, 2011 by

It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities.

Social Web Is Driven By Content Sharing 

May 3rd, 2011 by

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.

Companies’ Social Media Offerings Fall Short on Business Info  

May 3rd, 2011 by

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.

Exploring Organizational Relevancy 

May 3rd, 2011 by

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers.

Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed

May 2nd, 2011 by

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued

Beyond the Media List: Creating High-Value Internship Programs 

April 28th, 2011 by

Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve.

Media Beat: Management Stories Rare But Favorable 

April 25th, 2011 by

Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone.