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Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent. | MORE »

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Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their Plight

Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide.  Image courtesy of the … | MORE »

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Students Resist Marketing Tactics on Social Media

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study. | MORE »

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Tablet Sales to Soar, With iPad Leading the Charge

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study. | MORE »

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Public Divided on WikiLeaks’ Document Dump

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents. | MORE »

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Investing in Wellness Programs: Measurement Is Lacking

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs. | MORE »

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Want to Dig Deeper Into SEO? Follow the Experts

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track. | MORE »

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Internet Usage Linked to Household Income

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets. | MORE »

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Customer Service Slow to Adopt Social Media Strategies

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them. | MORE »

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Savvy Consumers Question ‘All-Natural’ Product Labels

Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products. | MORE »

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