Research


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Frequent Web Users More Likely to Volunteer—and Go to Church

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study. | MORE »

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Corporate Trainers Have Social Media Reservations

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study. | MORE »

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Data Point: The Top Corporate Citizens and Their Presence on Facebook

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge. | MORE »

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PR News Launches Salary Survey

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16. | MORE »

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Journalists Open to Pitches Via Twitter

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches. | MORE »

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Good Customer Service Proves Elusive

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between. | MORE »

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Celebrity Spokespeople Yield Negative Ad Scores

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources. | MORE »

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Americans’ Optimism on Economy Increases

Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery? | MORE »

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Exploring the Veteran’s Mind to Achieve Campaign Success

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort. | MORE »

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Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent. | MORE »

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