Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.
American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust.
Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.
Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.
The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services.
The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.
When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement.