Research

Live Event Attendees Value Personal Interactions

June 19th, 2011 by

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.

Customer Comms Drives Consumer Trust

June 13th, 2011 by

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.

Global Communication Functions Becoming the Norm

June 13th, 2011 by

Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function.

Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

June 13th, 2011 by

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.

Majority of Gen Y-ers Consider Cutting the Pay TV Cord

June 7th, 2011 by

The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services.

Back to the Drawing Board for Internal Communicators

June 7th, 2011 by

Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.

Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

June 6th, 2011 by

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.

Women More Likely Than Men to Support Causes Through Social Media

May 31st, 2011 by

When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement.

Event Communicators Prefer Face-to-Face to Virtual

May 31st, 2011 by

For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event.

Brands Benefit from Mother’s Social Touch

May 16th, 2011 by

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.