Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.
Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.
CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.
Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products.
The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.
A Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out.
A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.
According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.
Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.
A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.