Research

Teens Read Newspapers. Repeat: Teens Read Newspapers

June 27th, 2011 by

Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media.

Earned and Paid Media Make Beautiful Branding Music

June 27th, 2011 by

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.

Charting the Industry: Online Incivility Tunes Site Visitors Out

June 27th, 2011 by

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

June 27th, 2011 by

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

E-Mail Still King Despite Rise of ‘Mocial’ Comms 

June 20th, 2011 by

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.

Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

June 20th, 2011 by

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.

Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

June 20th, 2011 by

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued

Charting the Industry: Making Good on Bad Employee Morale

June 20th, 2011 by

Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.

PR News Survey: What Do You Need to Know About Twitter?

June 20th, 2011 by

Take this quick survey and share with us the most important questions you have about using Twitter for your PR efforts.

Corporate Distrust Still High Among American Consumers

June 19th, 2011 by

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust.