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Mainstream to Tweetstream: The Future of Integrated Measurement

Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results. | MORE »

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Communicators Miss Boat by Failing to Measure the Competition

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important. | MORE »

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Measuring Up: The PR Measurement Survey

Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives. | MORE »

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PR’s Role in Organizational Management

Take PR News and BurrellesLuce’s organizational management survey. | MORE »

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Benefits of Summertime Flex Schedule

Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative | MORE »

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Marketers Get Creative in Down Times

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by | MORE »

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The C-Level Votes for Web Ads

Forbes ’ 2009 Advertising Effectiveness study is out, and it shows that advertisers consider digital media an increasingly valuable avenue for improving brand perception. | MORE »

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Online Newsroom Access a Must for Journalists

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. | MORE »

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E-Mail Marketing’s Untapped Potential

A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change. | MORE »

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Reputation Paramount in a Recession

In Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks | MORE »

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