â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than… Continued
Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and OfferingAugust 1st, 2011 by PR News
â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued
Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are DownJuly 18th, 2011 by PR News
â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued
The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.
Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.