Research

Top Retweet Driver: Person-ality

August 1st, 2011 by

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.

Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

August 1st, 2011 by

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued

Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

August 1st, 2011 by

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.

Top Retweet Driver: Person-ality

August 1st, 2011 by

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.

Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down

July 18th, 2011 by

â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued

Want to Work With a Research Vendor? Do Some Research First

July 17th, 2011 by

Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.

E-Mail Delivery Rates Up, Open Rates Are Down

July 17th, 2011 by

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Financial Sector Dominates ‘Black List’ Transparency Ranking

July 17th, 2011 by

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

July 11th, 2011 by

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.

Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

July 11th, 2011 by

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued