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Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43% … | MORE »

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Charting the Industry: Making Good on Bad Employee Morale

Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures. | MORE »

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Corporate Distrust Still High Among American Consumers

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust. | MORE »

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Live Event Attendees Value Personal Interactions

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks. | MORE »

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Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day. | MORE »

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Customer Comms Drives Consumer Trust

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust. | MORE »

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Global Communication Functions Becoming the Norm

Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function. | MORE »

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Majority of Gen Y-ers Consider Cutting the Pay TV Cord

The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services. | MORE »

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Back to the Drawing Board for Internal Communicators

Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale. | MORE »

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Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media. | MORE »

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