Research


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Social Media Not All Good All the Time

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age. | MORE »

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Midterm Elections Boost Political Engagement via Social Media

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites. | MORE »

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Communicators Relying More on Digital Outsourcing

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help. | MORE »

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CEOs Hitting the Trail for Top-Tier Events

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular. | MORE »

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Small Businesses Have Big Plans for Marketing in 2011

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works. | MORE »

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Charting the Industry: Banks Need Customer-Focused Messaging

As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers. | MORE »

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Corporate Trainers Have Social Media Reservations

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study. | MORE »

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Data Point: The Top Corporate Citizens and Their Presence on Facebook

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge. | MORE »

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PR News Launches Salary Survey

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16. | MORE »

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Frequent Web Users More Likely to Volunteer—and Go to Church

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study. | MORE »

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