Research


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CMOs Take Optimistic View of the Economy

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend. | MORE »

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More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals. | MORE »

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Site Registration a Deterrent to Return Visits

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it. | MORE »

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Newspaper Web Sites Attract Billions of Views Online Each Month

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power. | MORE »

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Social Media Not All Good All the Time

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age. | MORE »

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Online Shoppers Covet Customer Service, Reputation

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall. | MORE »

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Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according … | MORE »

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Charting the Industry: Expert Insight Drives Agency Media Efforts

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media. | MORE »

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Midterm Elections Boost Political Engagement via Social Media

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites. | MORE »

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Communicators Relying More on Digital Outsourcing

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help. | MORE »

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