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People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.
As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.
Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.
If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.
Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?
Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.
Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide. Image courtesy of the …
College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.