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As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

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U.S. Millennials Gloomier on Future Than Global Peers

Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation. | MORE »

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Bad Online Reviews Change Minds of 4 of 5 Consumers

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction. | MORE »

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Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include: … | MORE »

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Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include: … | MORE »

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Head Games: How Neuroscience, Psychology Principles Punctuate PR

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR. | MORE »

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Head Games: How Neuroscience, Psychology Principles Punctuate PR

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR. | MORE »

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Media Watch: Financial Coverage of Top Companies Takes August Dive

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies. | MORE »

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Media Watch: Financial Coverage of Top Companies Takes August Dive

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies. | MORE »

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Quick Study: Aflac, Disney Included in Most Engaged Workplaces; Cyber-Attacks Among Social Networks Increase

â–¶ Most Engaged Workplaces: I Love Rewards, an employee rewards and recognition company, announced its 50 Most Engaged Workplaces awards, recognizing employers that display leadership and innovation in engaging their employees. Eight elements are judged: … | MORE »

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