Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.
Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers GrowsJanuary 2nd, 2012 by PR News
â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued
Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.
Quick Study: Moms’ Online Engagement Impacts In-Store Buys; Face-to-Face Lives On: Meetings to Increase in 2012December 19th, 2011 by PR News
â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued
In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.
PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.
Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012December 12th, 2011 by PR News
â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman. Data Point: The Top Corporate Citizens And Their Presence… Continued