Research


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Small and Medium-Size Businesses Keep Buzzing Over Social Media

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms. | MORE »

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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Social Sites’ Role In Reaching Key Influencers Grows

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms. | MORE »

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C-Level Execs Recognize Public Relations’ Importance

PR skills such as building and protecting a company’s credibility and reputation have emerged as major assets for C-level executives. | MORE »

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Marketing Heads: PR the Toughest ROI Nut to Crack

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers. | MORE »

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Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for … | MORE »

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Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for … | MORE »

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