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PR News Poll: PR Pros to Use Texting in 2012 Campaigns

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012. | MORE »

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Charting the Industry: Bad Rep Makes Consumers Think Twice

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one. | MORE »

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Charting the Industry: Bad Rep Makes Consumers Think Twice

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one. | MORE »

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Majority of Companies Dedicate 1-3 People to Social Media

For most organizations, social media efforts are handled by three or less people. | MORE »

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Majority of Companies Dedicate 1-3 People to Social Media

For most organizations, social media efforts are handled by three or less people. | MORE »

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How PR Can Feed the Data Journalism Pipeline

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

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How PR Can Feed the Data Journalism Pipeline

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

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Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media. | MORE »

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Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media. | MORE »

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Social Signals Become More Critical for SEO Efforts in 2012  

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011. | MORE »

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