If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.
If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels.
As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?
If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.
While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.
Blogger Winner: Brian Solis Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst, …
Nearly 77% of communicators said the use of online video as a messaging platform was underutilized, according to an exclusive survey conducted by PR News and PR Newswire’s MutliVu division.