Research


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Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift

Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders. | MORE »

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Never Try to Stack the Deck When You Conduct Corporate Research

Amid the plethora of PR tools available to communicators, underwriting academic research to help get the message out presents both great opportunity and an equal measure of risk. | MORE »

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‘Experiential’ Marketing Creeping to the Core of PR, While Consumers Looking to Brands for an Emotional Rescue

“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications. | MORE »

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What’s a Great Question to Ask a PR Job Candidate?

You may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it … | MORE »

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Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs

More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey. | MORE »

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Big Data: The Most Powerful PR Tool That Communicators Are Not Using

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.  | MORE »

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Everything You Need to Know About IT Executives

In the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators. | MORE »

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Apps Take on Dual Role for Marketers; Catering Your Communications to Different Types of ‘Deal Seekers’

Nearly 40% of U.S. consumers said they are unlikely to change their behavior as a result of a discount. Of course, that means the majority of U.S. consumers can be influenced through discounts. | MORE »

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5 Tools to Measure (and Manage) Reputation in Complex Environment

The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
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PR Plays Big Role in Revenue-Oriented Marketing

As we ease into 2014 content marketing continues to play a vital role in generating sales ready leads. As I shared in my previous column, marketing is now accountable for driving revenue. PR, of course, is a part of marketing and must step up to the plate and assume its rightful role in co-creating a strategic content blueprint for generating “Revenue Marketing.” | MORE »

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