Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015

December 21st, 2015 by

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

Retailers’ Social Actions on Instagram Up 48% Compared to Last Year

November 23rd, 2015 by

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.

Integration, Mobile, Content Ahead in 2016

November 16th, 2015 by

What are PR leaders thinking about as we head toward 2016?


Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

November 10th, 2015 by

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.

2015 Digital PR Awards: Listening Campaign

November 9th, 2015 by

Co-Winner: Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor and Pizza Hut Launches Gluten-Free Pizza. MOVE Bumpers is a truck and SUV bumper retailer who came to Hudson to… Continued

2015 Digital PR Awards: New Digital Service/Product

November 9th, 2015 by

Winner: C-4 Analytics – JM Lexus Luxury Conquest Model When you're already the No. 1 volume Lexus dealer in the world, how do you sell more cars? To answer this question, C-4 Analytics approached JM… Continued

PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts

October 4th, 2015 by

While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

September 14th, 2015 by

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.

Video Driving Increase in Social Sharing

August 24th, 2015 by

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.