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Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal. | MORE »

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2015 Digital PR Awards: Listening Campaign

Co-Winner: Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor and Pizza Hut Launches Gluten-Free Pizza. MOVE Bumpers is a truck and SUV bumper retailer who came to Hudson to … | MORE »

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2015 Digital PR Awards: New Digital Service/Product

Winner: C-4 Analytics – JM Lexus Luxury Conquest Model When you’re already the No. 1 volume Lexus dealer in the world, how do you sell more cars? To answer this question, C-4 Analytics approached JM … | MORE »

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PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts

While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed  | MORE »

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The Week in PR

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with | MORE »

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Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI. | MORE »

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Video Driving Increase in Social Sharing

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.  | MORE »

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8 Tips for Boosting Your Snapchat Campaign

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service. | MORE »

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The Week in PR, August 3 – August 10

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire. | MORE »

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Social Media Engagement on Video Posts Soars 163 Percent in 2015

Engagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News. | MORE »

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