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YouTube: Not Just ‘Nice-to-Have’ Communications Tool

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy? | MORE »

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Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.  | MORE »

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Rebuilding Reputation

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand. | MORE »

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Infographic: The State of Social Media for PR Pros

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.
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PR Revenue Increases, But Profitability Declines

The PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.  | MORE »

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PR Tips for Harnessing Instagram and Pinterest

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.
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PR Insider: Hey Marketing, Let’s Catch Up

The majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.  | MORE »

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Diet Soda Aids Weight Loss…Says Diet Soda Makers

A recent study concluded that drinking diet soda aids weight loss. That’s some creative, positive PR for the diet soda team, but digging a bit deeper into the story reveals that central finding to be misleading at best and outright dishonest at worst. | MORE »

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PR’s Stake in the Evolution of the Internet

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies. | MORE »

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Rebranding Effort Yields ‘Money School’ Initiatives

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk. | MORE »

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