Research

How to…Find Influencers on Instagram

November 10th, 2014 by

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships.

Always On

November 10th, 2014 by

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online.

Online Marketing Needs a Mobile-First Approach

November 10th, 2014 by

Brands and organizations of all stripes have spent the last few years moving to a digital-first marketing strategy. But they shouldn’t get too comfortable, as the digital-first approach is about to get eclipsed by the mobile-first approach.

Sharing Stories Is Job One

November 10th, 2014 by

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.

How to Enhance PR Via Long-Term Planning

November 3rd, 2014 by

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.

Live Wires

November 3rd, 2014 by

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels.

Case Study: Real Estate Company Homes in on Paid-Earned Model

October 27th, 2014 by

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings.

Banking on Social Media

October 27th, 2014 by

While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.

How Social Media Is Altering IR/PR

October 20th, 2014 by

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

How To Own the Content Marketing Budget

October 20th, 2014 by

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?