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How To Spending on Social a Long, Hard Slog

Despite the constant drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior-level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by PR consultancy StevensGouldPincus. | MORE »

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High Demand from Consumers For Honesty and Ethics; Twitter Now De Riguer, But What About Other Channels?

Can Handle the Truth: More than two-thirds of consumers in the U.S., UK and China place a high value on honesty and transparency, according to a recent Cohn & Wolfe study.
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The Real Value of PR to IR Lies in a Better Understanding of Pipeline

I’ve worked alongside some of the best investor-relations professionals in the business. They are smart, focused and often jaded about the value that public relations can bring to the party. And in many cases, quite frankly, they are right. | MORE »

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Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)

Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer. | MORE »

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Marketing and PR Recipe For Revenue Gravy

“Click.” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy. | MORE »

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Case Study: The Ritz-Carlton Co. Leverages a Distinct Twitter Feed To Promote its Corporate Social Responsibility Program

Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.  | MORE »

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Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy

Company executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group. | MORE »

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PR Teams Build Internal Newsrooms As Communications Strategies Shift

Seeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
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Social Media is Transforming into a Social Marketplace (Infographic)

More than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions. | MORE »

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Add Fuel To Your Mobile PR Strategy

A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been | MORE »

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