Research


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Press Outreach Skills Still Considered Most Important in PR

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.  | MORE »

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Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.  | MORE »

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Brands With Videos Have Easier Time Reeling in Viewers

While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. | MORE »

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Measuring Influence Requires More than Counting Social Media Followers

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.  | MORE »

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5 Tips to Get Started With ‘Big Data’

With the demand for data scientists high, PR pros must think about how to leverage Big Data. | MORE »

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Infographic: 2012 Paid Better for PR Pros than 2011

With the general economy on the upswing PR pros have reason to be hopeful about the future.  | MORE »

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Online Media Consumption Now Exceeds Offline Use

For consumers of media worldwide, online usage now exceeds offline media consumption.  | MORE »

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Smaller-Sized PR Agencies Ramp Up Digital Services

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012. | MORE »

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2013 Edelman Trust Barometer: A ‘Crisis’ in Leadership

Authority and influence continues to move away from business and government and toward experts and peers. | MORE »

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Infographic: The 8 Different Hats of a Community Manager

Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day. | MORE »

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