Research

Social Media or Bust

December 22nd, 2014 by

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

Two New Arrows for Your Public Relations Quiver

December 22nd, 2014 by

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

7 Public Relations Trends to Watch in 2015

December 19th, 2014 by

We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.

Infographic: 15 Digital Trends to Watch in 2015

December 17th, 2014 by

Whether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.

A New Lead

December 15th, 2014 by

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

Media Matters

December 15th, 2014 by

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.

Integrity Critical in Owned Media Era

December 15th, 2014 by

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

Infographic: How Your Holiday Shopping Habits Show Your Age

December 10th, 2014 by

Although millennials, generation Xers and baby boomers now work together in the same offices, each group retains distinct traits and behaviors. This infographic details how, when and where each generation shops for the holidays—and how each feels about it.

Convergence of Marketing and PR to Accelerate in 2015

December 8th, 2014 by

The pace of change in the PR practice is expected to accelerate in 2015, as more and more communicators take on a strategic role for their companies and clients and online media channels claim an expanding share of marketing budgets. To help you plan for next year, we asked PR pros what they see on the road ahead.

Revenue Projections

December 8th, 2014 by

The latest stats from Gould+Partners show top-line net revenue increasing for most of the PR agencies responding to the survey, as “projects” start to perform better than monthly retainers.