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Healthcare Communicators Face Consumer Education Challenges

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.  | MORE »

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A Job for Communicators: Just 47% of Workers Receive Diversity Training

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job. | MORE »

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Super Bowl Infographic: Which Brands Do Panthers and Broncos Fans Engage With Most?

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos. | MORE »

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Disney Parks’ Videos, Photos Lead Travel Brands on Social

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.  | MORE »

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PR Lessons From Oscars and Apple Diversity Stories

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation. | MORE »

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47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.  | MORE »

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Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook. | MORE »

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Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions. | MORE »

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Retailers’ Social Actions on Instagram Up 48% Compared to Last Year

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News. | MORE »

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Integration, Mobile, Content Ahead in 2016

What are PR leaders thinking about as we head toward 2016? | MORE »

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