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Case Study: I See London, I See France: Social Media Campaign

Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just that in 2007 with a brand repositioning initiative that...

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November 24, 2008


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Case Study: I See London, I See France: Social Media Campaign

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